During which stage of customer journey design do teams brainstorm for creative solutions?

The ideate stage is where teams focus on brainstorming creative solutions to the problems and needs identified during the initial stages of the customer journey design. This phase encourages divergent thinking, allowing participants to generate a wide array of ideas without the immediate pressure of assessing feasibility. The goal is to explore innovative approaches that could potentially enhance the customer experience or solve specific pain points.

During ideation, team members are often encouraged to think outside the box and collaborate, building off each other's ideas. This collective creativity leads to numerous potential solutions, setting the stage for the next phases of design and testing. By fostering an open environment for brainstorming, teams can identify unique opportunities that may not have been initially apparent, ultimately ensuring a more effective and user-centered design process.