How are wants defined in the context of the Compass Model?

In the context of the Compass Model, wants are characterized as less definitive preferences that enhance experiences. This highlights the notion that while wants may not be essential for the basic delivery of a service, they are important for creating a more satisfying and enriching customer experience. Wants reflect what customers aspire to have or desire beyond their fundamental needs. They can enhance engagement and foster stronger relationships between service providers and stakeholders by aligning services with the more subjective and personal aspects of customer preferences. Recognizing these wants is crucial for tailoring services to improve customer satisfaction and drive value, as it taps into the emotional and experiential elements that contribute to a positive service encounter.

The other answers pertain to more rigid or foundational aspects of service management, such as essential requirements or mandatory elements, which do not capture the nuanced and aspirational nature of what customers want from their service experiences.