In the Compass Model, which of the following defines 'needs'?

In the Compass Model, the term 'needs' is defined as the basic reason the stakeholder begins a journey. This concept is crucial in understanding stakeholder engagement because it highlights the fundamental motivations that drive stakeholders to interact with a service or organization. By identifying and addressing these core needs, organizations can better tailor their offerings to meet stakeholder expectations, ultimately leading to improved satisfaction and value creation.

When stakeholders share their needs, they are often expressing the underlying objectives or challenges they hope to resolve through your services. Understanding these needs is essential for service providers to develop solutions that resonate with stakeholders and foster long-term relationships. By focusing on the needs as the starting point of the stakeholder journey, organizations can ensure they are providing meaningful and relevant services that align with stakeholder priorities.