What does the core of a business case typically involve?

The core of a business case typically involves an analysis of profitability and risk because a comprehensive business case is designed to evaluate the viability and potential success of a proposed project or service. This analysis not only assesses the financial implications, such as costs, revenues, and return on investment but also considers potential risks that could impact the project's success. Identifying and quantifying these factors helps stakeholders make informed decisions about whether to proceed with the initiative.

A business case must present a balanced view that includes both opportunities for profit and the associated risks, enabling effective strategic planning and resource allocation. This dual focus ensures that stakeholders have a clear understanding of the potential rewards and pitfalls, which is essential for sound decision-making and aligning with organizational goals.