What does the Golden Circle model help to define?

The Golden Circle model, developed by Simon Sinek, is a framework that helps organizations articulate their purpose, cause, or belief by focusing on the "why" behind their actions. This model is structured around three concentric circles: "why," "how," and "what." The innermost circle represents the fundamental purpose (the "why") that drives an organization's actions, the middle circle details the processes and means (the "how") through which the purpose is achieved, and the outer circle describes the products or services offered (the "what").

By using the Golden Circle model, organizations can align their strategies and actions with their core purpose, which can lead to stronger engagement with stakeholders and a clearer direction for decision-making. This alignment fosters a deeper connection with customers and employees alike, as it emphasizes the importance of understanding why the organization exists and what impact it aims to have. In this context, defining the purpose and direction of actions is essential for long-term success and sustainability.