What does the step 'Explore' in the customer journey typically involve?

The step 'Explore' in the customer journey primarily involves understanding markets and stakeholders. This stage is crucial as it sets the foundation for identifying customer needs, preferences, and behaviors, which are key to developing effective service offerings. By gaining insights into the market landscape and the various stakeholders involved, organizations can tailor their strategies and solutions to fit the demands of both existing and potential customers.

Understanding the dynamics of the market not only helps in recognizing opportunities but also in foreseeing challenges that might arise. This foundational knowledge enables businesses to engage more effectively with customers, design relevant services, and create meaningful value. The 'Explore' phase is about acquiring the knowledge necessary to make informed decisions in the following stages of the customer journey.