What is a key focus of the EXPLORE step for service consumers?

The EXPLORE step for service consumers is primarily focused on understanding their needs and evaluating solutions. This phase is crucial as it allows consumers to articulate their requirements and expectations, which is vital for creating value. By thoroughly understanding their needs, service consumers can assess different solutions and how well they align with their objectives. This evaluation process is not just about finding a potential service but involves a deeper analysis of what the service must deliver to meet the stakeholders' demand effectively.

The value of this understanding shapes the entire service journey, guiding decisions and influencing how services are designed and delivered. Being in tune with their needs ensures that service consumers can communicate their priorities and preferences, leading to better alignment with service providers and ultimately resulting in services that are more tailored and effective.