What is a primary purpose of a business case?

The primary purpose of a business case is to establish informed decision-making. A business case serves as a structured proposal that outlines the reasoning for initiating a project or task. It includes a detailed analysis of the potential benefits, costs, risks, and reasons for pursuing a particular course of action. By providing this comprehensive overview, stakeholders are equipped to make decisions based on relevant information rather than assumptions.

Informed decision-making relies on a clear understanding of how a proposed initiative aligns with strategic goals, its potential return on investment, and its associated risks. Therefore, the business case becomes a crucial tool for leaders to assess the viability of proposals, ensuring that resources are allocated effectively and that the strategic objectives of the organization are supported.

While minimizing operational costs, outlining employee roles, and prioritizing marketing strategies can be important aspects of a broader business strategy, they are not the core purpose of a business case. Instead, these aspects may be addressed as part of the analysis within a business case, but they do not define its main objective.