What is the goal of aligning ongoing service interactions with user experience?

Aligning ongoing service interactions with user experience primarily aims to enhance service delivery and customer satisfaction. This is essential in the context of ITIL 4, which emphasizes the importance of creating value for customers and stakeholders through effective service management practices.

When service interactions are aligned with user experience, organizations can better understand the needs, preferences, and expectations of their users. This alignment leads to improved services that not only meet user requirements but also enhance their overall experience. A positive user experience fosters loyalty and encourages repeat interactions, which are critical for long-term organizational success.

Moreover, by focusing on user experience, organizations can identify areas for improvement, streamline processes, and eliminate any friction points that might detract from service satisfaction. This holistic approach supports the goal of continuous improvement in service delivery, which is integral to the ITIL framework.

The other options do not contribute to the overarching goal of improving user experience and service quality. Increasing operational costs or limiting service options would detract from user satisfaction, while reducing feedback collection efforts would undermine the ability to understand and respond to user needs effectively.