What must a service provider consider when developing their business case?

When developing a business case, a service provider must take into account the customer's business case. This is essential because the customer's needs, goals, and overall business strategy directly influence how the service provider can align their offerings to create value. Understanding the customer's business case allows the service provider to tailor their solutions, ensuring that they address the specific challenges and objectives of the customer.

By knowing the customer's priorities and requirements, the service provider is better positioned to justify their investment, articulate the benefits of their services, and demonstrate how their solutions will contribute to the customer's success. This alignment fosters a stronger partnership and contributes to the long-term viability of both parties in the competitive marketplace.

In contrast, while potential contracts with competitors, price of materials, and government regulations may be relevant considerations in some contexts, they do not carry the same weight as understanding the customer's business case when it comes to creating a robust and effective business proposition. Focusing on the customer’s perspective helps the service provider to be competitive and responsive to the market's needs.