What type of measurement combination can be used to assess organizational culture?

Using a combination of qualitative and quantitative measurements is effective in assessing organizational culture because it allows for a comprehensive analysis. Qualitative measurements provide insights into the beliefs, experiences, and motivations of employees, offering a deeper understanding of the cultural nuances within the organization. Methods such as interviews, focus groups, and open-ended surveys can capture these rich details.

On the other hand, quantitative measurements, such as surveys with rating scales or performance metrics, provide numerical data that can be statistically analyzed. This helps in identifying trends, patterns, and correlations within the culture. By combining both types of measurements, organizations can gain a balanced view that highlights both the emotional and factual aspects of the culture. This holistic approach supports informed decision-making and targeted interventions to improve or reinforce the desired organizational culture.