Which aspect is NOT part of the perceived customer and user experience?

The perceived customer and user experience encompasses various aspects that shape how customers and users perceive the value and quality of a service. Each element contributes to their overall experience; however, perceived service pricing is not typically classified as part of the experiential components.

Perceived brand touchpoints are critical as they include all interactions that customers have with the brand, influencing their perceptions based on visual cues, messaging, and customer service. The perceived service environment also plays a significant role, as it encompasses the physical and digital environments where services are delivered, impacting how users feel about their experience. Additionally, the perceived customer/user journey outlines the steps and interactions a user engages in while utilizing a service, helping to shape their overall perception of the service effectiveness and satisfaction.

In contrast, perceived service pricing is more of an evaluative aspect rather than an experiential one. While it can influence decisions and satisfaction, it does not directly contribute to the qualitative experience customers feel during their engagements with the service. Hence, it is right to identify perceived service pricing as the aspect that is not part of the perceived customer and user experience.