Which factor is NOT considered when determining the price of a service?

The correct answer highlights an important principle in pricing strategies. When determining the price of a service, objective factors that reflect market dynamics and customer behavior are typically prioritized.

Customer willingness to pay is a crucial aspect as it impacts how much customers value the service, influencing their purchasing decisions. The availability of competitors' services is significant because it establishes the market context in which the service is offered, helping to ensure the pricing is competitive. Scalability and onboarding ease are also important as they can impact the perceived value and overall satisfaction of the service, indirectly influencing pricing decisions.

In contrast, a service provider's personal opinion on pricing does not typically align with sound pricing strategy methodologies. Pricing should be based on market research, customer feedback, and competitive analysis, rather than subjective views. This allows for a pricing strategy that reflects the true value of the service to customers and remains competitive in the marketplace.