Which of the following is NOT an ongoing service interaction approach?

The option that is NOT an ongoing service interaction approach is the distinction between personalized and standardized. Ongoing service interaction approaches focus on how services are delivered and maintained over time. They encompass how interactions are facilitated between service providers and consumers, and how these interactions can evolve based on user needs and preferences.

The personalized/standardized pairing suggests two contrasting methods of service delivery—where personalized services are tailored to individual needs, while standardized services follow a uniform approach. However, this distinction doesn’t directly represent an approach to ongoing interaction. Instead, ongoing service interactions are about the dynamics of engagement, continuity, and adaptation through direct or indirect, automated or manual means, and tailored versus out-of-the-box services. Personalization itself is a function of service design rather than an approach to interaction. Thus, this makes it the incorrect option in the context of ongoing service interaction approaches.