Which of the following is NOT a step in needs-based segmentation?

The step of performing a market size analysis is not part of needs-based segmentation because needs-based segmentation focuses on identifying and understanding the specific needs and behaviors of different service consumers, rather than analyzing the overall market size in a general sense.

In needs-based segmentation, the primary goal is to dissect the consumer base into distinct segments based on their unique needs, preferences, or characteristics. This involves analyzing existing service consumers to recognize their behaviors and what drives their service usage. Categorizing these consumers into segments allows organizations to tailor their services more effectively, and prioritizing these segments based on factors like strengths, weaknesses, opportunities, and threats (SWOT) helps in focusing on the segments that are most valuable or aligned with business objectives.

While market size analysis can be beneficial in broader market strategies and understanding the overall potential for a service, it does not directly address the specific consumer needs that are being targeted within the segmentation process. This highlights the fundamental difference between general market analysis and the targeted approach of needs-based segmentation.