Why is communication critical in the ENGAGE step?

Communication is critical in the ENGAGE step because it serves as the foundation for setting initial expectations and building relationships between stakeholders. During this phase, effective communication ensures that all parties understand their roles, responsibilities, and the objectives of the collaboration. By clearly articulating these aspects, organizations can foster trust and transparency, which are essential for successful interactions.

Establishing strong relationships is vital as it can lead to a more positive experience for stakeholders, allowing for better engagement and cooperation throughout the project or service lifecycle. Communication at this stage helps to align goals and provides a platform for ongoing dialogue, which is crucial for adapting to changes and addressing concerns as they arise.

While other aspects of communication, such as seeking feedback or expediting processes, may hold value, the primary focus in the ENGAGE step is on laying the groundwork for meaningful interactions through clarity and relationship-building. This strategic approach ultimately contributes to the success of stakeholder engagement efforts.